Insights

    Practical AI for real business problems.

    Notes from working with owners and leaders on what to fix, what to leave alone, and where AI helps.

    AI Tools
    AI Tools

    Five More Differences Between ChatGPT and Claude That Nobody Talks About

    The first article covered the philosophy. This one covers what you notice after a few weeks of using both tools for real work. Context windows, Projects, Artifacts, and more.

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    AI Tools
    AI Tools

    Claude Quietly Dropped Dispatch This Morning. Here's What I've Learned So Far.

    I opened up Claude this morning and saw something I hadn't seen before. A tab called Dispatch. No announcement, no fanfare. Just there.

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    AI Tools
    AI Tools

    ChatGPT vs. Claude: They're Not the Same Tool

    If you've tried Claude and walked away thinking it was underwhelming, there's a good chance you used it exactly like ChatGPT. That's the problem.

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    AI Strategy
    AI Strategy

    Don't Confuse AI Volume with Effective Marketing

    Trust in AI companies has dropped 15 percentage points in five years. The problem isn't the technology. Businesses are treating AI like a volume dial instead of an amplifier.

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